Ladies, we men finally get it! As Karin Eldor at sharpman.com says, “For a part of the body that doesn't have anything to do with sexual arousal; can grow back (usually); can be styled so many different ways; and can't be store-bought or designer-made, hair has become one of men's leading concerns when it comes to style. This should come as no surprise. Hair can make or break your entire look, and can be the key element when it comes to looking good. And if you're ever bored with your image, all it takes is a change in hairstyle.”
Men are finally realizing the importance of great hair (and stylish lack of hair!) in looking good, feeling great and – of course – attracting women. That’s why, according to Datamonitor, global men’s hair care sales continue to surge forward, reaching US$2.4billion in 2003. Surprisingly, Japan scoops almost half of these sales (US$1.15billion), with the US second at US$727 million – a 12.4% rise on 2002. Sales are being driven by the increasing numbers of young men interested in capturing the highlighted and edgier looks of media stars, and older men paying more attention to keeping the color and thickness of their younger days. While younger men catch up with fashion; "creating" naturally messy hair, the older generation is busy preventing the first grey hairs from catching up with them.